Collaborated with OpenClassrooms to write a
Thought Leadership series on Digital Transformation.
Researched topic and worked with the client on principle areas to cover for each article.
The series educates international c-suite-level professionals on the impact of digital transformation in the workforce and promotes a new course offering.
Customer Success Stories
Collaborated with Altios to write 18 customer success stories for the company's new website.
Designed the format and content layout to address critical parts of each customer story.
The objective of the customer success stories is to demonstrate the service offering of the French consultancy firm to an international c-suite audience.
Information Guide Book
Collaborated with Case Western Reserve University professor to develop a guide book for new mentors of the online course Beyond Silicon Valley.
The objective of the guide book is to ensure a unified approach to mentoring students taking the course on the e-learning platform Coursera.
The writing style is conversational and adapted for second-language English speakers.
The guide book is available to mentors in both
PDF book form and on-line using Wordpress.org.
Website Copy & Design
Collaborated with Retreat To Joy to create a new website to better position the company within three distinct market sectors.
The objective of the new site is to educate the main market sector on the benefits of mindfulness practice within the workplace and to address preconceived perceptions.
The writing style is bold and factual while staying true to the brand mission of compassion and community.
The site and copy provide easy navigation to each channel, services offerings, and educational information.
French to English Adaptation
Collaborated with Entoure for the launch of the brand and product offering. Adapted company and product copy from French into English.
The objective is to preserve the nuance of the French copy and to create a style unique to the brand.
The writing style is light, fun and written for native English speakers.
The adaption includes the company story, product details, email promotion, along with brand messaging.
Collaborated with Retreat To Joy to create a bylined article for a health publication.
The objective of the article is to establish the authority of the company owner in the practice of mindfulness and to educate readers on the overall benefits of mindfulness practice.
The writing style is informative, casual and educational.
The article is provided in print and digital formats and used by the company as promotional material.
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