About

Hi, I'm Susan.

 

I help B2B companies create engaging written content in English designed to increase their global visibility and reach new audiences. 

 

As a senior-level professional, I worked for major global brands—IBM and Texas Instruments—in Europe in media, advertising, market research and content development.

 

I leverage my experience in marketing and communications to champion the products, services and brands of my clients.

 

I understand the market dynamics of the companies I help and champion their unique brand identity into the content I create.

 

Quality content is essential, but that's only one piece of the puzzle; it is knowing the 'why' behind each piece of content—whether an executive summary, thought-leadership article,white paper, or case study—that brings value to the reader and a return on your investment.

 

As a content strategist I aim to: 

 

• Understand your sales cycle, and where content fits within the funnel to increase your sales.

 

• Analyse your key competitors to help you strengthen your position in the marketplace. 

 

• Know your customers, and the content they like and the stuff they don't.

 

• Understand the DNA of your brand.

 

• And most importantly, to partner with you and be someone you can count on for quality work.

​

• That said, AI is reshaping how we communicate, market, and make decisions. My approach is simple: AI-supported while human-led. I shape my use of AI for clients based on their processes and needs. I believe strongly in human-led content. That said, for clients embracing AI, I work with them to ensure their AI-driven content is fully compliant with brand voice, tone, and style. Used smartly, AI can streamline strategy, structure content, and accelerate delivery. I've created a dedicated page to share how I am using AI responsibly and transparently in my work with clients. I invite you to explore it and welcome your thoughts!