Senior Marketing and Communications Specialists with 20+ Years of Experience
Hi, I'm Susan.
I help tech-focused companies create engaging written content in American English designed to increase their global visibility and reach new audiences.
As a senior-level professional, I worked for major global brands -IBM and Texas Instruments - in Europe in media, advertising, market research and content development.
I leverage my experience in marketing and communications to champion the products, services and brands of my clients.
I understand the market dynamics of the companies I help and champion their unique brand identity into the content I create.
Quality content is essential, but that's only one piece of the puzzle; it is knowing the 'why' behind each piece of content - whether a blog post, white paper, or case study - that brings value to the reader and a return on your investment.
As a content strategist:
I want to understand your sales cycle and where content fits within the funnel to increase your sales.
I want to study your key competitors to help you strengthen your position in the marketplace.
I want to get to know your customers and the content they like and the stuff they don't.
I want to understand the DNA of your brand.
I want to partner with you and be someone you can count on for quality work.
“I'm a testimonial. Click to edit me and add text that says something nice about you and your services. Let your customers review you and tell their friends how great you are. Testimonials provide a sense of what it's like to work with you, or what it's like to use your products and services. This can show people that you're credible and reliable, and can build trust with potential customers.”
Let’s Start Working Together!